Fast-rising UK-based Ghanaian artist Effs recently concluded a triumphant 3-day visit to Nigeria, specifically Lagos, with a primary focus on familiarisation and media engagements. Riding high on the success of her debut single and achieving an impressive 1 million views on streaming platforms like Boomplay and Spotify, Effs and her team strategically capitalised on this positive momentum during their visit.
Effs touched down in Lagos on January 3rd and wrapped up her engaging journey on January 7th. The artist’s debut single, available on all major streaming platforms, had already reached a remarkable milestone of 1 million streams on Boomplay before the onset of the new year.
One of the central aspects of the tour was the extensive media engagement strategy, which saw Effs and her team making appearances at some of Nigeria’s most prominent radio and television stations. This included visits to well-known stations such as Cool FM, Beat FM, Wazobia, Arise TV, and TVC Wake Up Nigeria. Additionally, Effs participated in a live recording session at the Clout Africa Studios, further showcasing her musical prowess and leaving an indelible mark on the vibrant Nigerian music landscape.
Effs’ media appearances weren’t limited to just radio and television. The tour also saw her securing headlines in leading Nigerian newspapers, further reinforcing her presence and creating a buzz within the local music scene.
The strategic timing of the visit, following the massive success of her debut single, allowed Effs to leverage the positive reception of her music and connect with a wider audience in Nigeria. The tour served as a platform to not only showcase her talent but also to establish and strengthen connections within the Nigerian music industry.
Effs expressed her gratitude for the warm welcome she received in Lagos and emphasised the importance of connecting with her Nigerian fan base. The artist’s commitment to building a strong cross-cultural musical presence was evident throughout the tour, and her team is optimistic about the doors that have opened as a result of this successful venture.
As Effs bids farewell to Lagos, she leaves behind a trail of success and anticipation for what the future holds. With a solid foundation laid during this 3-day tour, Effs is poised for continued growth and success in the dynamic and diverse music landscape of Nigeria.